Top 5 Updates of the Week:
Elon Musk wants you to pay $8/month to keep Blue verification badges.
Instagram Adds Gift sharing to Instagram reels, another rip off of TikTok.
Youtube unveils online marketplace for Streaming services as a new service.
WhatsApp launches communities, big Chat groups with up to 1,024 members allowed.
Twitter about to turn into only fans as Elon is planning to launch paywalled content and is willing to launch a lot of monetization features.
Google:
Google is getting rid of similar audience segments.
Google introduces a new search label for Coupons & Promos.
Google introduces Ads Data hub for Marketers & Advertisers.
Google Business Profile Photo Insights are ending.
Google rolls out two news to analyze Data in the Ads Data Hub.
Google to end long-time messaging App “Hangouts”.
Tiktok:
Tiktok updated privacy policy in EU which states Chinese companies can access user data.
Tiktok featured officially confirmed now: The platform will inform creators about the posts you save.
TikTok’s parent company Bytedance hints at launch of new Tiktok Music platform.
Tiktok launches new in-app effects and events for the Native American Heritage Month.
Instagram:
Instagram launches Access to selling NFTs directly in platform for selected creators.
Instagram fixed the big causing people to lose followers, the trend was called Bots removal by IG gurus but in actual was a bug.
Meta :
Meta opens Facebook’s Professional mode to all creators globally.
Meta to ditch human-curated Facebook News stories globally.
Meta achieves MRC accreditation for Brand Safety & Quality in Ad placement.
Meta launched Business Messaging Accelerator Program.
Twitter:
Elon musk to cut around 50% of Twitter’s workforce, major tweets against employees by The New CEO.
Twitter to shut down its slightly successful Newsletter platform “Revue”.
Twitter pauses Crypto wallet development.
Musk blames “Activist Groups” for the new advertising downfall.
Twitter is up to a lot of changes, these were the some I thought needed to be shared with you.
YouTube:
Youtube is expanding YouTube search insights to more languages and also introduced a new Channel page layout.
YouTube to allow creators to go-live together as a co-streaming feature available on Mobile Apps for now, no desktop version is planned.
Snapchat:
Snapchat partnered with Amazon to launch new AR filters & lenses for product try-ons.
Snap partners with fitness app strava to allow users to share Fitness snaps.
BigCommerce teams up with Snapchat to help US merchants to integrate their shops within the app.
LinkedIn:
LinkedIn working on verified Information feature along and adding “Account Creation” Dates listing on your profile.
Marketing:
Apple is offering new Ad placements on Today Tab and Product pages.
Microsoft credit Card Ads are now available globally + 11 new product updates from Microsoft.
Patreon now allows you to host your premium video content directly within the platform.
This week Netflix’s Ad supported tier was launched and didn’t made a hype.
Twitch’s guest star feature is now available around the globe.
Substack launched discussion feature to encourage in-platform engagement.
Signal to roll out Snapchat like stories feature.
Microsoft Ads Performance Tool upgraded with new campaign settings ans much more.
Apple is working on building an Ad network around its sport deal with Major League soccer.
source: https://www.jaskaransaini.com/